Contact

Three ways in. Pick the level of commitment that fits where you are.

The shortest path to a conversation.

All three reach the same person. We respond within one business day, every time.

Option 1 · Fastest

Book a 30-minute strategy call.

The fastest path. Zero prep needed. We'll know in the first 10 minutes if we can help, and tell you honestly if we can't.

  • No sales script, no follow-up sequence
  • 30-min Zoom or Google Meet
  • Founder-led, you're talking to the person who'd run your engagement
Option 2 · In writing

Submit a discovery form.

If you'd rather write than talk first. Tell us about your business and what you're trying to figure out. We respond within one business day with either questions, a recommended engagement, or an honest "this isn't a fit."

  • Five questions, ~5 minutes
  • Goes directly to the founder, not a queue
  • Confidential, we sign your NDA on request
No formatting needed. Plain language is best.

Option 3 · Read first

Free field guide: Kill or Ship.

17 pages. The seven-signal rubric and decision tree we use to triage active AI pilots in client engagements. Four anonymized case sketches. One scoring worksheet you can run yourself this quarter. Same brand voice as the paid memos.

  • 17 pages, read in 18 minutes
  • Seven kill signals + decision tree
  • Four case sketches + scoring worksheet
  • No drip sequence, one email, one PDF, done
No drip emails, one delivery email, that's it.

Or just write

Direct email always works.

If you'd prefer to skip the forms entirely and just describe what you're working on in your own words.

simratbath@gmail.com
The Calibration Program

Apply as a research partner.

Two pre-registered studies on what AI is doing to executive prioritization at F500 scale. We're recruiting 8–12 partner companies for the Fall 2026 cohort. Partners receive: early access to findings, a private benchmark report against the cohort, and one full facilitated readout for their leadership team.

Read the full program brief first. Then write to us with your company, your role, and one sentence on why this question matters to you.

Apply by email Read program brief